Cyprus charts tourism strategy for the 2020s
The country aims to become one of the world’s top 30 tourist destinations by 2030
- January 16, 2020 19:30
- Anton Stoyanov
Last week the government of Cyprus laid out its plans for the development of the country’s tourism industry for the 2020’s. The main goal, according to officials is for the island nation to become one of the world’s most visited and top destinations by 2030 and to be included in the United Nations World Tourism Organisation’s top 30 list by the end of the decade.
In numbers, according to Deputy Minister of Tourism Savvas Perdios, the government wants to see the share of tourism contribution to the GDP rise from 2.9 billion euros per year to 4.5 billion euros per year.
Current standing and future strategy
As of 2020, Cyrpus holds the 44th position when it comes to competitiveness in the field of tourism. The first spot if occupied by Spain, closely trailed by France. Meanwhile, Greece is number 25 on the list.
Getting Cyprus in the top 30 will be one of the country’s main priorities according to government officials. Yet achieving that goal would require lots of hard work and strategic thinking.
The government has developed a 5-pillar programme around which all future developments will be centred. Local and central authorities will commit to working on the following general objectives:
- Making Cyprus a year-long destination, rather than a seasonal venture
- Encouraging tourists to visit the mainland, rather than remaining solely in the coastal areas
- Establishing the country as a go-to high-quality destination
- Developing digital competences
- Ensuring sustainability in tourism and presenting Cyprus as an environmentally friendly and environmentally conscious country
Furthermore, the Tourism Ministry is eager to being exploring and developing new European markets – with a special emphasis on the richer parts and countries of the continent – more specifically the Netherlands, Germany and the Scandinavian states.
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