Emotional Art Gallery in Stockholm
250 digital screens project positive artworks to cheer up passengers
- March 29, 2019 19:30
- Olya Georgieva
Public transportation in Copenhagen is very reliable and it takes you everywhere. This March punctuality wasn’t the only reason for citizens to use public transportation.
After a research conducted that Stockholm's population is the most stressed in Sweden, the outdoor media company Clear Channel, who own the digital billboards across the Swedish capital's metro and train systems, worked together with local design studio Affairs to create the Emotional Art Gallery which uses real-time emotions of commuters to replace adverts with artworks.
The billboards turned the city's public transport network into a responsive digital art gallery intended to combat negative feelings. The selection of artworks is triggered by citizens’ real-time emotions through an algorithm that uses open data to analyze the current negative mood of the citizens throughout the day (sadness, anxiousness, tiredness, stress, irritation or fear). Next, this information is used to project one of six artworks that expresses an opposing emotion – happy, energised, calm, safe, peaceful and loving.
Six artists – Jesper Lindborg, Andreas Wannerstedt, Ana Blizzard, Susi Sie, Maciek Janicki and artist duo Emilie Mottet and Eric Severin – were each assigned an emotion and asked to design a piece of digital art accordingly. The artworks were shown on 250 digital screens. This made the project, which stretched over an area of 110 kilometres of track, the largest-scale exhibition showcasing digital art in the world.