Interactive Rights Management is creating a smart tourist app, part of the Digital Paris project
The app is designed to enhance visitor experience and reduce the time spent queuing
- May 01, 2018 12:30
- Olya Georgieva
Anglo-French digital innovation agency Interactive Rights Management (IRM) is creating mobile apps targeting Parisian tourists and is offering luxury brand partners the opportunity to reach culture and food lovers from around the world via sponsorship opportunities. The Digital Paris project forms part of French President Emmanuel Macron’s plan to transform France into a “start-up nation” by making innovation a key element in his government’s agenda.IRM was awarded the project after winning the VivaTech 2017 Smart City challenge.
The IRM app will include a pioneering real-time wait indicator for the city’s top cultural and arts attractions, so tourists can gauge where to spend their time most efficiently. The ultimate goal will be to escort/guide tourists through Paris’s historical treasures and to promote a much wider range of sites than are featured on the usual tourist trails, so opening their eyes to the city’s diversity. The apps will be free-to-use for tourists in Paris.
Source: Smart City World
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