When “mobile banking” gets a totally different meaning in Germany
In rural Germany banks are reconnecting with customers through a truck
- March 06, 2018 09:30
- Olya Georgieva
Over the past years, many banks have been forced to close branches but few of them have been working on rethinking their entire business models. This need end up in a new and unexpected way for reconnection with customers by literally implementing “mobile banking” instead of waiting for the client to come at the branch.
High-street banks are increasingly being forced to shutter branches, as more and more customers go online, rural populations shrink and low interest rates eat into profits. Around 20 people visit the bank at each stop, equivalent to 12000 customer contacts a year - a tiny number compared with around 9000 online banking logins per day. Even thought the investment in this service wouldn't make enough money to pay for itself, every client is important and the human relationships remain fundamental.
Source: The Local
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