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The island is dead set on doing something about the problem of overtourism
Bookings start this week already at the world-famous resort of Saint-Tropez in France
This Friday, 17 June, Louis Vuitton is set to open its first restaurant in Europe, as the company's website reports. The fashion megabrand has naturally chosen its home country France to become home to the exquisite dining space.
In particular, the restaurant named Mory Sacko at Louis Vuitton will be located at the White 1921 Hotel on the Place des Lices in the luxurious riviera resort of Saint Tropez.
A view of White 1921 Hotel, Saint Tropez. Source: White 1921 Hotel
The Louis Vuitton restaurant is named after its Michelin-starred chef Mory Sacko, who promises a fusion cuisine combining Japanese and African influences with the savoir-faire of French gastronomy. The menu will therefore be rich in vegetables.
The décor was also partially selected by the chef, as he himself posted on social media, in partnership with the creative direction of Maison Vuitton.
The Saint Tropez restaurant will be only the second such by Louis Vuitton. The first has been accepting guests in Osaka, Japan since 2020, while a pop-up endeavour in Seoul, South Korea, closed recently, a few weeks after launch.
The Mory Sacko at Louis Vuitton restaurant is seasonal, opened until 11 September. It can host up to 40 people.
It is open daily for lunch and dinner from 12:30 pm till midnight. Tables can be booked on this link. The restaurant is just walking distance from a Louis Vuitton store.
The tourist attraction of Saint-Tropez is uncontested. With just 4,000 people population, the commune welcomes around 6 million tourists every year (according to pre-pandemic data by the tourist office of Saint-Tropez).
The love of fashion brands in Saint-Tropez has also grown strong roots as the town already boasts another fine-dining restaurant, namely Dior – Des Lices.
The island is dead set on doing something about the problem of overtourism
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However, this option will not yet be available for the upcoming European Parliament elections in June
You can find it in the capital Sofia, where it was installed upon the initiative of the Bulgarian Academy of Sciences
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The island is dead set on doing something about the problem of overtourism
The event, officially called Krakow Equality March, will be held next week
The scheme is primarily aimed at daily commuters
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