An innovative project to revitalise the city center of Enns by offering flexible rental options

It is providing new businesses with an opportunity to launch new ideas with minimum risk

"Enns Tourism and City Marketing Ltd" developed a pop-up shop concept for the town centre of Enns, Upper Austria. It aims to make use of vacant sales spaces on a temporary basis, providing new businesses with an opportunity to launch new ideas with minimum risk, to test out the location and to attract new customers. The anticipated upturn will, it is hoped, attract more new businesses and customers to the town centre. The total budget of the project is 126,176 euros.

Project results:

• 9 pop-up stores let out on a long-term basis
• 5 new businesses set up, no longer operating within the project framework
• There are now fewer vacant retail spaces in the town centre
• Customer traffic has increased by 43% on "Linzer Straße" promenade
• No further closures/departures of local businesses so far
• Increased number of micro-events within the shopping precinct by new and existing business owners alike

Source: popupstores.at