Berlin makes LGBTQI tourists feel welcome through new Place2be campaign

The city wants to emphasize the fact that it is free and open and is the perfect place for everyone, regardless of their gender or sexual orientation

Local authorities in Berlin, in cooperation with the magazine with the highest circulation in the city, SIEGESSÄULE, have developed and are launching a brand-new initiative meant to attract more LGBTQI+ tourists to the German capital. The campaign titled Place2be aims to place an emphasis on all the reasons why Berlin is such a welcoming city and how it can accommodate all kinds of preferences and tastes.

The tourism promotion campaign also makes up part of the city’s efforts in combating the economic fallout from the coronavirus pandemic which has delivered a staggering blow to the local culture and tourism sector. Through the campaign, local officials hope to attract more tourists who will not only enjoy themselves and discover all that is great about Berlin but they will also help the city get back on its feet.

Celebrating diversity

As part of the Place2be campaign, famous LGBTQI+ personalities present their favourite places in Berlin and explain why they feel free in the German capital. The opening instalment is created by the musician Henri Jakobs, who introduces “his place”, the Tempelhofer Feld, and takes the audience on a tour through the alternative culture of Neukölln.

In the videos found on the campaign’s website Place2be.berlin lesbian DJs, gay artists and great drag queens also talk about their favourite spots and take viewers on exploratory and promotional tours.

Berlin Senator for Economy, Energy and Public Enterprises Ramona Pop stated that “Berlin embraces freedom, diversity and self-determination like no other city. That is why we like to invite people to join us, to whom these values ​​are just as important as they are to us. Tourism is suffering from the corona pandemic and especially the scene infrastructure outside of the mainstream is heavily dependent on it. I am therefore especially looking forward to many queer visitors in our cosmopolitan metropolis."