A help wanted sign

Copenhagen’s new campaign urges unemployed citizens to take up jobs

Copenhagen’s new campaign urges unemployed citizens to take up jobs

Restaurants are turning guests away as they lack sufficient staff to operate at full capacity

The Danish capital is currently experiencing a severe shortage of workers in several key industries. On 23 August, the City of Copenhagen revealed this information, noting that hotels, cafes, bars, and restaurants cannot operate successfully, attract customers, and make a profit.

More specifically, hotels and cafes are now working shorter hours. Similarly, restaurants are reportedly turning guests away as they do not have enough waiters, chefs, and bartenders to fulfil the high demand. In turn, both residents and tourists struggle to find catering establishments and accommodation in the capital city.

A survey by the trade association HORESTA found that over 50% of Copenhagen’s hotels and restaurants are facing difficulties recruiting employees. Unsurprisingly, this lack of labour has resulted in substantial financial losses, negatively impacting the economy, and hindering its post-COVID recovery.

Urging citizens to find employment

Copenhagen’s Employment and Integration Administration has now set its sights on fixing this grave issue and encouraging individuals to take up jobs. For this reason, it has launched a new campaign targeting young adults, students, and those who have lost their jobs during the pandemic.

With its new campaign, the City of Copenhagen seeks to show individuals that there are numerous job opportunities. To do so, it has decorated the city with 255 posters. In addition to this, it has also launched the website that allows individuals to find more information about what is currently on offer.

In the coming days, unemployed individuals will have the chance to meet up with companies looking to hire waiters, bartenders, and chefs, among others. Understanding that many people would rather opt for managerial roles instead, the Danish capital reminds citizens that one can always work their way to such a position.

Taking a case in point, the City of Copenhagen introduces residents to Andreas Meyer: a 29-year-old man who first started working as a waiter. Today, he has worked his way up to becoming the manager of Letz Sushi in Valby.  Sharing Meyer’s story is part of the capital’s new campaign as it aims to motivate those who are unemployed to take up jobs and start working.

Thus, Employment and Integration Mayor Cecilia Lonning-Skovgaard urges citizens to find employment, highlighting that the economy cannot recover unless its industries begin to flourish.



Growing City


Smart City


Green City


Social City


New European Bauhaus




ECP 2021 Winner TheMayorEU