Easier online shopping across EU

New rules will ban "geo-blocking" of consumers browsing websites in another EU member state

Online shoppers are to get broader and easier access to products, hotel bookings, car rentals and tickets for events which are sold in another EU country. Buyers will be able to shop online in the EU without being blocked or automatically re-routed. The new legislation does not cover yet audiovisual content providers. Traders will have to treat cross-border shoppers in the same way as local ones, charging them the same prices.

Everybody can choose from which website to buy goods or services without being blocked or automatically re-routed to a site linked to their place of residence. Traders will have to treat online shoppers from another EU country in the same way as local ones. They must be granted access to the same prices or terms of sale.

Source: Euronews