Amsterdam bans creation of new hotels
Another piece in the overall strategy to reduce tourist flows to the city
The campaign is specifically aimed at the country’s youth
With coronavirus cases continuing to rise across Finland, health authorities have issued a recommendation for the wearing of masks in all situations where it is impossible to maintain a distance from others. Yet according to officials, some citizens find it especially hard to follow the rules – namely young people aged between 15 and 19. Thus, in order to combat this phenomenon, several Finnish cities, including Helsinki, Espoo and Vantaa have banded together and launched a campaign aimed at popularizing this lifesaving practise among the country’s youth.
Under the hashtag #maskigäng, the campaign means to reach Finnish youth that chooses to disregard the rules and recommendations put forward by authorities. This will be accomplished through displays of empathy and sympathy for youngsters who are forced to put their lives on hold for the benefit of society.
"Ranting or haranguing about recommendations is not an effective way to reach young people or change their behaviour. That is why the campaign is based on letting young people to live their youth and not forbid it. We agree with young people that youth cannot be lived remotely but it can be lived responsibly by taking care of one’s own and others safety", according to Harri Rinta-aho, the Head of Education and Cultural Services of the city of Espoo.
The basis of the campaign is to understand young people and empathize with their troubles, to speak to them in a language and manner they understand, via other young people, in social media channels where they spend the most time. The campaign is targeted for 15–19-year-olds and is executed mainly on TikTok, where the #maskigäng sound effect encourages young people to wear masks. The sound effect and videos based on the effect are launched by TikTok influencers that are involved in the campaign.
"Major parts of the campaign are humoristic TikTok-videos that encourage people to wear masks. We wanted to do something different and break images of traditional ways authorities use to communicate. That is why we gave influencers freedom to create their own videos in creative ways", explains Rinta-aho.
Another piece in the overall strategy to reduce tourist flows to the city
The previous mayor was forced out of office following a no-confidence vote in the city council
Modern traffic lights do more than regulate the flow of vehicles at crossroads, they also collect enormous amounts of data
In addition, the federal government has launched the National Week of Action against Bicycle Theft to raise awareness of the issue and the new solution
The facility will replace the need to have water supplied by tankers from Valencia
Modern traffic lights do more than regulate the flow of vehicles at crossroads, they also collect enormous amounts of data
In addition, the federal government has launched the National Week of Action against Bicycle Theft to raise awareness of the issue and the new solution
The initial legislation didn’t include these public areas as restricted places for smoking pot
These allow car owners to ride for free when heavy winter conditions make driving unsafe
The initial legislation didn’t include these public areas as restricted places for smoking pot
The service will operate during peak hours in the morning and evening
The festivity is also known as the Day of Books and Roses
Urban dwellers across the EU are having a say in making their surroundings friendlier to people and the environment.
Forests in the EU can help green the European construction industry and bolster a continent-wide push for architectural improvements.
Apply by 10 November and do your part for the transformation of European public spaces
Catch up with some recommendations for the 2024 European Capital of Culture programme from the mayor of Tartu
An interview with the ICLEI regional director for Europe аfter the close of COP28
An interview with a member of the No Hate Speech Network team