Future of the cities - creating a successful city brand

Hamburg, Liverpool and Paris are successfully branded cities

If you want to turn your location into a destination - branding it. Successful branding, can turn a city into a place where people want to live, work and visit. A strong identity is vital if you are vying with other places for attention in tourism and business or relaunching an area after a regeneration initiative.

Branding a city is not just about the logo but the intricate details, as small as clean streets and as deep as getting a city's residents to feel proud to be brand ambassadors. When citizens are proud, visitors are encouraged to find out what the fuss is all about and then tell the world. Branding isn't just about one logo or a strapline, it's about coordinated activity and a joined-up approach to attract all the city's audiences. 

Source: The Guardian