Milan's Galleria del Corso gets renovated for its centennial anniversary
It’s one of the several iconic arcade shopping centres of the Italian city
Hamburg, Liverpool and Paris are successfully branded cities
If you want to turn your location into a destination - branding it. Successful branding, can turn a city into a place where people want to live, work and visit. A strong identity is vital if you are vying with other places for attention in tourism and business or relaunching an area after a regeneration initiative.
Branding a city is not just about the logo but the intricate details, as small as clean streets and as deep as getting a city's residents to feel proud to be brand ambassadors. When citizens are proud, visitors are encouraged to find out what the fuss is all about and then tell the world. Branding isn't just about one logo or a strapline, it's about coordinated activity and a joined-up approach to attract all the city's audiences.
Source: The Guardian
He stated this during a visit to the island’s capital Ajaccio
It’s one of the several iconic arcade shopping centres of the Italian city
The local government has decided on a host of measures to support struggling residents, but visitors will get the short end of the stick
Bringing lost music back from the oblivion of the past
The authorities wanted to provide clean energy to cultural events and festivals
Almost 140 000 people have cast their vote in the national contest for Mayor of the Year
They will affect ground and air transport, so it’s better to be prepared in advance
The official date of implementation is 8 December, but the authorities are already setting up the change with targeted road signs
The worrying news comes in the wake of a discovery of the pests in local cinemas some weeks ago
They will affect ground and air transport, so it’s better to be prepared in advance
The official date of implementation is 8 December, but the authorities are already setting up the change with targeted road signs
Every Sunday in October a no-charge guided tour will be available three times a day at Piramide Cestia
This one could be a real game-changer for our built environments and the way they look
The practical art objects are competing for one of the 2023 New European Bauhaus Prizes
Cast your vote before 24 May and do your part in promoting the NEB values
An interview with a member of the No Hate Speech Network team
A talk with the first man to circumnavigate the globe with a solar plane, on whether sustainability can also be profitable
An interview with the president of the European Federation of Journalists