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Another piece in the overall strategy to reduce tourist flows to the city
It features many characters that are symbolic of the city, among them Columbus and Paganini
What’s the common connection between a grandfather, an octopus, the Doge, a crusader, Rubens, Christopher Columbus and Paganini? It turns out all of them have a link to the Italian city of Genoa and have been adopted as its symbols and now as its digital tour mascots for a new tourism mobile app called ‘Visit Genoa’.
These characters will come alive on your phone (sort of) thanks to augmented reality technology in order to guide you through the streets of the ancient port city. The project, expressly designed for the involvement of children and families, was commissioned by the Department of Policies for the development of tourism and territorial marketing. It was created together with the local cartoonist Enzo Marciante, who recently produced a comic book on the history of Genoa.
This initiative for the digitization of the tourist experience included, in its first phase of development, the installation of georeferenced plates at 163 points of attraction around the city. The app can also provide audio guiding both in English and Italian, in addition to information about tourist accommodation.
Here are the 4 tours that one can take in the historic centre of Genoa with the app:
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Silesian is spoken by about half a million people in the south of the country
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The ritual is more than 1000 years old and was originally performed by the Doges
Two years after also being the first European country to decriminalize prostitution
For English speakers that would be Saint Domnius, the patron saint of the Dalmatian capital
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