Milan to integrate shared mobility platforms

Part of the larger Open Streets Plan

Milan has one of the highest rates of car ownership and traffic pollution in Europe so the authorities have committed to implement the so-called Open Streets Plan (Strade Aperte) which will convert 35 kilometres of roads into cycling and pedestrian lanes. Part of this move is the collaboration between the city’s Mobility and Environment Agency (AMAT) and the French tech start-up Vianova aimed at the creation of a digital platform that will gather all shared mobility services under one roof for improved accessibility and management.

Supported and co-financed by the European Institute of Innovation and Technology (EIT)

Decarbonising mobility with bold initiatives and actions is now one of the confirmed missions of the European Union on its road to achieving climate neutrality. These efforts are channelled through the EIT Urban Mobility programme which supplies expertise, support and funding to participating cities and industry stakeholders.

In this case, Vianova received 45,000 euros from EIT Urban Mobility, back in October 2020, in order to develop a functional digital platform for the city of Milan. As part of this pilot project, the start-up will work closely with more than 17 mobility operators (among them Cityscoot, Voi, Dott, Lime, Ubeeqo) and with AMAT in order to study, analyze and design the centralized platform.

That would mean that residents and visitors to the city will be able to go to a one-stop-shop online and plan their journey around Milan in a practical and sustainable way, which could include any combination of e-scooters, bicycles, mopeds or cars.

“Thanks to the collaboration with Vianova, the city of Milan will be able to equip itself with a useful tool to monitor the demand for shared mobility and to plan specific interventions to increase the mobility offer with new services. This will make it possible to achieve EIT Urban Mobility's goals of integrating user-centred mobility services and products and giving a significant boost to market growth,” said Valentino Sevino, Director of Mobility Planning and Monitoring for AMAT.