Nutella celebrates the beauty of Italy and helps tourism

A special edition dedicated to 30 fantastic Italian places aims to affirm the excellence of “Made in Italy”

Ferrero (Italian manufacturer of chocolate and confectionery products, and the second biggest chocolate producer in the world) together with the Italian national Tourism Agency (Enit) has decided to brand Nutella jars with a special edition in an expression of love for Italy. Thirty jar label designs are already on the market in limited and collectible editions, celebrating the beauty of the country.

Discover 30 fantastic locations on the Peninsula

On the jars, you will discover villages and mountains, islands and cities, and crystal clear waters - each image a glimpse of Italy. A journey that will inspire consumers to visit thirty locations in Italy.

The special labels edition named "Ti Amo Italia" (I love you Italy) celebrates the country, touching all regions, from Gran Sasso to Cinque Terre, from Scala dei Turchi to Gran Paradiso, from Monte Rosa to Venice, and from Lake Como to Alberobello.

By scanning the QR code on each container you can live a virtual reality experience. The contents are available on a digital platform, where it is possible to test one's knowledge related to the land, history and culture, and enjoy video recipes harking to the culinary tradition of Italy.

The aim of the project is to affirm the Italian character and the excellence of the “Made in Italy” brand with immediate recognizability. It is no coincidence that the campaign was started at this difficult time in order to help out a strategic sector of the Italian economy as is tourism.

The thirty Italian places featured are:

1. Abruzzo: Gran Sasso
2. Basilicata: Matera
3. Calabria: Arco Magno di San Nicola Arcella
4. Campania: Faraglioni di Capri
5. Emilia Romagna: Portici di Bologna
6. Friuli Venezia Giulia: Vigneto di Savorgnano
7. Friuli Venezia Giulia: Lago di Fusine
8. Lazio: Civita di Bagnoregio
9. Lazio: Monte Circeo
10. Lazio: Via Appia Antica
11. Liguria: Cinque Terre
12. Lombardia: Lago di Como
13. Marche: Colli di San Severino
14.  Molise: Cascate di Santa Maria del Molise
15. Piemonte: Langhe
16. Piemonte: Monte Rosa
17. Piemonte: Lago Maggiore
18. Puglia: Alberobello
19. Puglia: Roca Vecchia
20. Sardegna: Arcipelago della Maddalena
21. Sardegna: Su Nuraxi di Barumini
22. Sicilia: Scala dei Turchi
23. Sicilia: Stromboli
24. Toscana: Val d’Orcia
25. Trentino Alto Adige: Parco Adamello Brenta
26. Trentino Alto Adige: Lago di Braies
27. Umbria: Piani di Castelluccio
28. Valle d’Aosta: Gran Paradiso
29. Veneto: Venezia
30. Veneto: Burano