Tallinn targets domestic tourists with summer campaign

Guests who book two consecutive nights get a third night for free as well as a free 24-hour Tallinn card

The City of Tallinn has launched a campaign to boost domestic tourism demand throughout the summer season. Under the motto "Discover Tallinn!" campaign organisers are calling on Estonians to take part in the capital's diverse cultural summer.

Saving the season

"We have encountered a new era in human history that has lasted for more than a year, and the coronavirus pandemic has affected the world considerably. Many pleasurable habits, such as travelling and commuting, have been severely disrupted. The tourism industry, one of the largest sectors of Estonia’s economy, has been hit hard, because the flow of tourists we are used to seeing in Tallinn is unfortunately not there this year,” said Deputy Mayor of Tallinn, Aivar Riisalu, as quoted by the city website. 

Here is why, for the third time running, Tallinn is turning its eyes to domestic tourists, inviting them to visit the capital, participate in various summer events and thereby support the local businesses. Riisalu announced that those who choose to stay in Tallinn will be offered added value to their vacation.

In cooperation with the City, 22 accommodation establishments offer the third night free to Estonian citizens and permanent residents who book (until 14 June) two consecutive nights from 1 June through to 31 August 2021. Guests who take advantage of this offer will also receive a 24-hour Tallinn Card granting them free access to almost all major city attractions.

More than meets the eye

The message of the campaign is that there is a lot to discover in Tallinn even for those who live there or have visited it repeatedly. The capital city offers a diversity of summer events and must-visit places - from the medieval Old Town to Kalamaja neighbourhood with its exciting military and industrial history and Kadriorg Art Museum. Visitors can enjoy the misty summer terraces and walks in the city’s lush parks and seafront promenades, take a day trip to the nearby scenic islands of Aegna, Naissaar and Prangli, or take part in a city tour that introduces Tallinn from a new and exciting angle.  

The city's own contribution to the summer events programme is the Medieval Days (7-11 July), the Tall Ship Races (15-17 July) and the Old Town Days (12-15 August). In addition, there are many private sector events worth keeping an eye out for on the Visit Tallinn website.