The world's best bookstore is in Uppsala, Sweden

The London Book Fair picked The English Bookshop in Uppsala as its International Excellence bookstore of the year

This year, the London Book Fair picked The English Bookshop in Uppsala as its International Excellence bookstore of the year. Previously awarded to the iconic Shakespeare & Co in Paris, this prize puts a community bookshop in a small Swedish city firmly on the map. The wider success of The English Bookshop is based on something that takes years of curation: knowledge and personal relationships with their customers.

The way in which The English Bookshop builds a connection with its customers is a key reason for it being awarded bookstore of the year. The idea behind The English Bookshop is to be the physical bookshop. Meeting the authors, hearing stories come to life, or simply browsing the one of the micro-categories (even three books on cycling get their own label) make book shopping there an experience that the customers can't buy online.

Source: The Local