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The traffic authorities tap into some psychology hacks to train road users for the new reality
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The traffic authorities tap into some psychology hacks to train road users for the new reality
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The official date of implementation is 8 December, but the authorities are already setting up the change with targeted road signs
On 8 December 2023, 80% of Amsterdam will become a 30km/h-zone, but rather than enforcing a sudden change overnight, the authorities have started preparing the ground so drivers can transition to the new rules smoothly.
Today, the local government began adjusting the road markings and installing “preparatory” road signs. All the streets, which will have the new speed limit from December will feature signs with the following message on them: “December 8, 30 km/h here”.
That message is written on a sticker, which will be swiftly removed when the date arrives to reveal the new speed limit underneath.
City officials have decided to take this approach as a way to show solidarity with the drivers, but an understanding of human psychology seems to be in play as well.
The authorities have also indicated that they will be doing some transformations to the traffic lanes on the targeted streets. They will create special public transport lanes, where buses will still be able to drive at 50 km/h, which is the current speed limit for all traffic in the Dutch capital.
Ledges will be placed to separate the public transit from general traffic lanes. These will consist of tires. The neighbourhoods will be informed about the work and the possible consequences for traffic.
The aim of the speed reduction measure is to ensure a safer and quieter urban environment.
At 30 kilometres per hour, the braking distance is twice as short (13 metres) as it is at 50 kilometres per hour (27 metres). This can reduce serious accidents by up to 30%. What’s more, even if a pedestrian is involved in an accident at that speed his chance of survival is 95%.
You can consult this online map of the streets that will be subject to the speed reduction in December.
It’s the first local authority in Austria to take this bold step
The traffic authorities tap into some psychology hacks to train road users for the new reality
Benoît Payan has an idea to reorganize the work of the city administration
The municipality provides the tool to encourage more sustainable thinking and planning in the field of urban design
The energy-saving devices are part of a wider programme on the part of the Spanish municipality to show support for local SMEs
Despite the small scale of an SMR, it won’t be cheap to build, and it could become a reality only in the next decade
The municipality provides the tool to encourage more sustainable thinking and planning in the field of urban design
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It’s the first local authority in Austria to take this bold step
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