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Sweden, Finland, Austria, Estonia, and Norway rank at the top of Euromonitor International’s Sustainable Travel Index
Having developed a 'Sustainable Travel Index', the global market research company Euromonitor International has released a report identifying how 99 countries rank in terms of sustainable tourism.
In its report, Euromonitor International explains how it developed the aforementioned index; that is, countries were assessed and ranked based on 7 key factors that make up sustainable tourism:
- Environmental sustainability
- Social sustainability
- Economic sustainability
- Sustainable demand
- Sustainable transport
- Sustainable lodging
European countries rank at the top
While the Euromonitor International assessed countries from all over the world, European countries ranked highest. In fact, they make up the entire Top 20 list of the Sustainable Travel Index.
- Czech Republic
With Sweden and Finland ranking at the top of the list, the report has labelled Scandinavia as 'exemplary'. Moreover, it commented on the leading country, noting that it acts as proof that being sustainable can help enhance travel and tourism.
It is important to recall that the flygskam – or flight shaming – movement originated in Sweden. As such, the country encourages alternative travel methods and thereby ensures sustainable transport. Euromonitor International also attributes Sweden's high rank in the Sustainable Travel Index to its "award-winning Nordic eco-chic architecture and design".
Like most countries in its region, Sweden is dedicated and committed to fighting climate change, becoming carbon neutral and moving towards a carbon-free circular economy. Taking all of this into account, it is not surprising that European (and especially Scandinavian) countries rank highest in the Sustainable Travel Index.
The full report ‘Top Countries For Sustainable Tourism: Embracing a Green Transformation For Travel Recovery’ can be found on and downloaded from the Euromonitor International’s website here.
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