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Local authorities are involved in promoting and supporting the event, which strengthens Berlin’s record as a major hub in the creative industry
Berlin Fashion Week opened on Monday with a bang. More than 350 guests from the local and international political, cultural and creative scene came to the event in the German capital. In an unfortunate turn of events, the last edition in 2021 was held in Frankfurt.
This year the event came home, where it started in 2007. Berlin Fashion Week has been an important magnet for the city, in terms of cementing its position as an important creative hub in the European Union.
This edition came with a competition, sponsored by the local government called “Berlin Contemporary”. The prize is sponsored by the Senate Department for Economics, Energy and Businesses, underlining the importance of fashion to the city’s environment as a whole.
To kick the event off, DER BERLINER SALON, as an authority on German design, presented 44 designers and manufacturers in the stilwerk KantGaragen – a central location for the event. The designs featured were by both German and Ukrainian fashion houses like Société Angelique and Jean Gritsfeldt, the hybrid concept The Twins by Tutia Schaad and Michael Sontag, the Iranian-Canadian hat designer Maryam Keyhani, the interior labels New Tendency and Vaust Studio.
In classic German fashion, pun intended, the designs featured a mix of Avantgarde, with a pinch of politics and solidarity – a reflection of the aesthetic state and authenticity of Berlin.
The second day continued with a full show schedule at Berlin Contemporary, showcasing the best of sustainable fashion in the KantGaragen. The fashion house Rianna + Nina presented their new collection of Greek summer - inspired by looks of luxurious vintage fabrics in an intimate salon atmosphere at the Regent Hotel.
Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, was quoted in a press statement explaining that Berlin stands for creativity, diversity and progress. He pointed to the fashion industry as a big contributor to the local scene, while praising designers’ creativity in combining de jour issues like diversity and sustainability.
On the other hand, Christiane Arp, co-initiator of the Berliner Salon and Chairwoman of the Fashion Council Germany, echoed this point by explaining that the new generation of designers is tackling fresh issues that concern all.
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