Donegal launches digital brochure to help trip planning

The new information tool will be part of Fáilte Ireland’s ‘Keep Discovering’ domestic marketing campaign

Fáilte Ireland and Donegal County Council have launched Donegal’s digital brochure which puts together the best experiences the Irish county can offer. Developed by the national tourism authority and the county council in conjunction with the local tourism industry, the online brochure aims to bring all the relevant information at visitors’ fingertips so as to facilitate trip planning.  

Keep Discovering campaign 

During the summer months, Fáilte Ireland will use the brochure’s content in its ‘Keep Discovering’ domestic marketing campaign over the Discover Ireland social media channels. 

Local tourism businesses are free to use the link to the digital brochure on govisitdonegal.com and associated assets on their websites and social media channels to encourage tourists to visit Donegal and assist them in planning their trip. Because of environmental considerations, tourism service providers will be given a limited amount of printed promotional material with QR codes for the digital brochure.

Beautiful beaches and historic sites 

Speaking at the launch of the new brochure, Joan Crawford, Wild Atlantic Way Manager at Fáilte Ireland, said, as quoted by donegalcoco.ie:

“With its rugged coastline, beautiful beaches and historic sites, Donegal is the perfect place to start or end a journey along the Wild Atlantic Way. The new digital brochure captures this range of experiences excellently and will make it easy for anyone visiting Donegal to plan a fantastic trip. Developed in collaboration with the local tourism industry, the digital brochure will help businesses to highlight the standout experiences in Donegal to potential visitors and those planning trips to the county, while encouraging visitors to see more of the area and increase visitor dwell time when they arrive.”

Added Garry Martin, Director of Economic Development at Donegal County Council:

“Whether visitors use the digital brochure to plan their trip before travelling to Donegal, or once they are already staying in the area, it will help highlight the wide variety of things to see and to do. Tourism businesses across the county are ready to welcome visitors and the brochure will be a great addition in attracting visitors and encouraging them to stay longer.”