This is how Amsterdam helps drivers adapt to new 30 km/h limits
The traffic authorities tap into some psychology hacks to train road users for the new reality
The Dutch city collaborates with the government, businesses and institutions
In Eindhoven, a city of 227,000 people, the municipality has been working on several projects using what it calls a “triple helix” model of collaboration between government, businesses, and institutions of higher learning. The goal is to improve the quality of life in the city. For example, in a real-world experiment, the city has outfitted a popular street known for its nightlife, Stratumseind, with Wi-Fi on lamp posts, a welter of video cameras, and over 60 microphones. The goal is to detect early warning signs of aggressive behavior and alert the police before it turns into dangerous or illegal behavior.
The local government has also experimented with changing the lighting on the street to affect the mood of the crowds and even used odors, such as the scent of oranges, to try to create a more relaxed atmosphere. Indeed, safety is one of the primary motivations for smart city projects.
Source: Digital trends
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