In the future, you could live in the Guinness Storehouse in Dublin
The St James Gate brewery in the Irish capital will be transformed into an urban district
The campaign focuses on learner drivers to help shape mobility habits and push for a greater acceptance of car-sharing
Yesterday, the Ministry of Transport in Baden-Württemberg launched a new campaign promoting car-sharing that is expected to continue until the end of the year. The campaign is called ‘Neue Mobilität: bewegt nachhaltig’ (New Mobility: moves sustainably) and is focused on promoting the concept of using fewer cars, ferrying more people, more often as a means of turning the environmentally damaging personal vehicles into a sustainable concept.
One of the focal points of local authorities is to focus on new drivers, who have their permits but do not have cars yet, as they can be the prime users of any car-sharing application. The new drivers and driving schools will take part in a lottery and have the chance to receive exciting rewards for their participation in the campaign.
The ‘New Mobility’ campaign in Baden-Württemberg has garnered the support of 16 car-sharing companies as well as all the main automotive associations in the state. Local authorities are trying to take advantage of the megatrends in digitalization, e-mobility and sharing services and consolidate them into one overarching idea – New Mobility.
To the administration in Baden-Württemberg, a combination of these trends is an opportunity to shift citizens' habits in a more sustainable, climate-friendly direction. This campaign has the potential to raise awareness of the available services and options, gaining enough popularity to garner mass appeal for the concept of car-sharing.
Transport Minister of Baden-Württemberg Winfried Hermann was quoted in a press release, saying: “Car sharing already is an attractive alternative. It must play a central role for the mobility of the future because we need fewer, but appropriately used cars for a better quality of life, climate protection and avoidance of traffic jams.”
While in driving schools, learner drivers could take an optional course in car-sharing. The theoretical part and testing are provided by the Ministry of Transport while driving schools will provide practical courses in car-sharing.
In the practical part, driving instructors go through the process of a car-sharing booking with the learners in 15 minutes: from searching for a vehicle in the respective app to opening the vehicle to completing the booking.
Completing the voluntary course will make both the driving school and the learner drivers eligible to take part in the lotto. The winners will then be determined by a random draw.
Learner drivers have the chance to win a 75% reimbursement for the cost of their driver’s license as well as 150 Baden-Württemberg tickets. The hardest-working driving school, on the other hand, will receive a video commercial deal while those who rank second and third will receive an individually branded merchandise pack.
The Baden-Württemberg ticket is a state programme, offering rail tickets to families and groups of people at significantly reduced prices, to promote tourism. The price depends on the number of travellers: a ticket for one person for 24 euros and up to four people can ‘attach’ themselves to the additional ticket, paying six euros each.
The country may run out of this common frozen product before the end of the summer
Some of these feature entire tanks – objects that have become too unsavoury to honour in light of the current circumstances
An annual ranking shows a wealth of crises threatening local financial stability
An annual ranking shows a wealth of crises threatening local financial stability
The data will be anonymous and will help the city plan traffic conditions more efficiently
According to Eurostat data, countries that spend less than the EU average, have grown their budgets the most in the last 10 years
The country may run out of this common frozen product before the end of the summer
The bags will help protect young trees’ roots from the urban drought
The towns in the UNESCO-protected national park cannot deal on their own with the trash generated by the throngs of visitors
The towns in the UNESCO-protected national park cannot deal on their own with the trash generated by the throngs of visitors
A local pastor explained that the throat and the soul are linked, so a little wine could open the door to religion for some
According to experts, this is because many women do most of the unpaid work like taking care of relatives and raising children
These will be spread across 11 EU countries and will serve to support the EU Missions
The European Commission has accepted to develop the idea
An interview about AYR, one of the 2021 New European Bauhaus Prize winners
A conversation with the President of the European Committee of the Regions, about energy, climate change and the underrated importance of cohesion policy
Interview with Herald Ruijters, Director, Directorate-General for Mobility and Transport (DG MOVE), European Commission
A conversation with the Mayor of Matosinhos, Portugal’s first UN Resilience Hub