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Two aircraft will feature the names of Estonian towns that have the “unfortunate” destiny of sharing linguistic coincidence in Czech and English with a part of the female anatomy
The Internet is a wild and unpredictable place and submitting any decision to the court of popular opinion is always a step rife with inherent risks. The airline airBaltic recently found confirmation of that truism after letting online voters decide which city names should be featured on 48 of its aeroplanes.
The airline carrier wanted to promote different cities from Estonia, Latvia and Lithuania and its management thought it was best to let the people decide which municipalities should get the honour to have an aircraft named after them.
It all went well until Czech social media users got a whiff of the campaign. What got their attention was particularly one of the Estonian towns in the suggested pool named Kunda. Located about 70 kilometres east of the capital Tallinn and numbering only about 3,000 people, it’s a place that is not particularly remarkable, save for the fact that there were some archaeological finds on its territory.
But it wasn’t history that got the Czech online enthusiasts’ attention. It was the actual name of the town, which in the Czech language coincides with a bawdy term for an intimate part of the female body.
As a result of this, Kunda garnered over 265,000 votes, according to Expats.cz, far more than Tallinn, which only got 9,000 votes and finished third.
It turns out, however, that the second-placed town got its high rating also due to its unfortunate name coincidence with female anatomy. Püssi, which with a population of 917 is even smaller, got 17,000 votes. This means that it also gets to have its name featured on an airBaltic plane.
The airline has not offered the official tally of the results and only published the names of the winning towns and cities from the three countries on its website. There has been no comment on the viral fame of its campaign in Czechia, but it appears that the votes will be respected since both Estonian towns mentioned in this article have been named among the winners that will appear on the aircraft livery.
The winning names will begin to appear on airBaltic’s aircraft next year. It remains to be seen whether the Kunda aeroplane will be used on flights to Prague.
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