Dubrovnik is one of the most visited cities in the Mediterranean

The D Pass – a digital ticket to Dubrovnik’s tourism industry

The D Pass – a digital ticket to Dubrovnik’s tourism industry

Dubrovnik’s new digital pass will allow people to visit many of the city’s museums for free, as well as use public transport

Yesterday, the City of Dubrovnik unveiled a new digital tourist pass, also known as the D Pass (the D stands for Dubrovnik). The Pass combines most of what the Croatian tourist hotspot has to offer into one digital service - part of the administration’s latest Smart City initiative.

The new digital offer from Dubrovnik will give people free access to public transport and a range of museums, like the Rector’s Palace, the walls and more. Also, it will allow visitors to access even more cultural events and locations in the city at a discount. At the same time, it will allow people to see if there is a lot of traffic at different heritage locations so they can manage their time better.

The past meets the digital future  

Dubrovnik is one of the most visited tourist spots in the Mediterranean and that is mostly due to the city’s well-preserved historical architecture. Indeed, many hail Dubrovnik as an alternative Venice, due to the two cities’ close historic links.

Although Dubrovnik is home to a lot of medieval buildings, fortifications and some of the narrowest streets imaginable, the digital age is banging at the proverbial gates and authorities want to stay up to date.

This is why they have introduced the D Pass which will combine a lot of the existing tourist offers in the city, centralising them into one 24/7 service. The daily pass will cost around 250 Croatian Kunas or around 33 euros, while the seven-day pass will cost just around 46 euros.

Moreover, it will give people free access to public transport, the city walls, the Rector’s Palace, the Franciscan Monastery and others. Additionally, it will allow users to access discounts in bars, cultural events and more, ranging from 12% to 50%.

According to a press release by the city, Siniša Lukač, a representative of RAO, the developer of the digital tool, the D Pass would give people even more control over their vacation. This is because the application powering the pass will show whether a location is crowded or not, as well as be able to take people off the beaten path.



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